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Uncategorized August 2, 2023

The Lego Company History

Writen by Sumit

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The Seglar company started in 1932 when Danish carpenter Ole Kirk Christiansen started making playthings for a living. He struggled to make ends meet in the absolute depths of the 1930s, but the miniature prototypes he previously made of things like ironing boards and ladders had great potential while children’s toys. This individual named the business Seglar after two Danish terms, leg and godt, meaning “play very well. ”

In 1958, he created the iconic seglar brick with tubes inside that makes it interlock with other lego portions. This cutting edge innovation changed distinguishly the company and allowed this to grow at an unbelievable pace.

By the 1960s, Profano had enhanced its foreign reach and began manufacturing toys beneath license in North America by using a arrangement with luggage producer Samsonite. The company also initiated selling packages with all the parts necessary to build a specific model, and introduced committed themes which include Space (with astronaut minifigures), Castle, Area (later renamed Seglar City), and FabuLand.

In the 1970s, Lego took a dramatic step forward having its introduction of Lego stats that acquired movable arms and legs. The company likewise began applying more cheap and releasing larger hinders for youngsters, a path called Duplo. In the eighties, Lego’s product sales grew at an extraordinary rate of ten percent every year, in spite of overall toy industry product sales growth slowing down.

Today, Lego is a considerable global corporation with revenues of over $5. eight billion and one of the most coveted brands in the world, ranking best on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still seems less like a ruthlessly business giant and more like an good old family good friend.

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